![]() ![]() It’s the one thing you want your potential customers to take away from your website, product description, or social media advertisement. This is your unique selling proposition – your USP. What Is The One Thing You Want Your Readers To Take Away?Ī great copywriter can take your core offering, along with your prospects’ pain points and apprehensions, and turn it into a sentence that sells. So when you’re battling a whole generation’s dying attention spans, how do you win?īy packing as much punch in as few words possible. You’d be hard-pressed to find someone who’d willingly read all 1000 words on a single webpage. We are collectively consuming 5x more information than we did in the 80s – equivalent to 174 newspapers a day, whew! And that’s only set to increase as video-first platforms like TikTok take over.īut who has time to read 174 newspapers in a single day? No one, obviously. This is the KISS principle for copywriters: Keep It Succinct, Sweetie! Why You Should Adopt The KISS Principle For CopywritersĪs much as we love it, social media is eroding our attention spans. They understand how to get your message and USP across to online visitors, using as few words as possible. Good copywriters understand the value of being succinct. And even more so for copywriting.Ī webpage can contain an unlimited number of words, but your visitors don’t have unlimited time to trawl through it. We may not know who said it first, but this quote stands witness to the importance of brevity in writing. 1920x1080px keep calm and study hard text, books, Keep Calm and.“If I had more time, I would have written a shorter letter”.1920x1080px minimalism, simple, simple background, abstract, green, black, texture, HD wallpaper.1920x1080px smiley with text oveylay, quote, simple background, typography, minimalism, HD wallpaper.3840x2160px silhouette of mountain, simple, simple background, minimalism, black background, sunset, mountains, digital art, HD wallpaper.1920x1080px Lenovo, simple background, minimalism, HD wallpaper.1440x900px Minimalism, Simple, Abstract, Green Background, minimalism, simple, abstract, green background, HD wallpaper.1920x1280px black, minimalism, lines, simple, artwork, simple background, HD wallpaper.2560x1440px blue and green wallpaper, simple, minimalism, gradient, HD wallpaper.1920x1080px black texts, minimalism, simple background, quote, motivational, text, typography, white background, HD wallpaper.2880x1800px green semi-circle on black background illustration, minimalism, sunset, simple background, HD wallpaper.1920x1200px simple, simple background, minimalism, abstract, HD wallpaper.2880x1800px simple background, blue, simple, minimalism, blue background, abstract, gradient, HD wallpaper.3840x2400px keep, it, simple, word, quote, beige, illustration, art, HD wallpaper.1920x1080px abstract, hexagon, simple, minimalism, HD wallpaper. ![]() 2560x1440px simple, gradient, minimalism, HD wallpaper.1920x1080px Minimalism text, minimalism, simple background, text, quote, black background, HD wallpaper.1920x1080px black background with text overlay, quote, inspirational, typography, motivational, simple background, minimalism, green, HD wallpaper.1920x1080px Think Outside The Box, simple background, simple, motivational, quote, minimalism, HD wallpaper.1920x1080px keep it simple, translated, Japanese, simple background, black background, HD wallpaper.1920x1080px green painted wall, simple, simple background, minimalism, abstract, green, HD wallpaper.3840x2400px minimal, keep, it, simple, stupid, blue, quote, HD wallpaper.3840x2400px minimal, keep, it, simple, stupid, white, quote, HD wallpaper.3840x2400px minimal, keep, it, simple, stupid, black, dark, quote, HD wallpaper.Non-commercial use, DMCA Contact us Pxfuel Related wallpapers IPad 3, iPad 4, iPad Air, iPad iPad, iPad Mini 2, iPad Mini 3, iPad Mini 4, 9.7" iPad Pro: 2048x1536, 1536x2048 IPhone 12 Pro Max, iPhone 13 Pro Max, iPhone 14 Plus: 1284x2778 IPhone Xs Max, iPhone 11 Pro Max: 1242x2688 IPhone X, iPhone Xs, iPhone 11 Pro: 1125x2436 IPhone 6 plus, iPhone 6s plus, iPhone 7 plus, iPhone 8 plus: 1242x2208 IPhone 6, iPhone 6s, iPhone 7, iPhone 8: 750x1334 IPhone 5, iPhone 5s, iPhone 5c, iPhone SE: 640x1136 IPhone: iPhone 2G, iPhone 3G, iPhone 3GS: 320x480 ![]()
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